Eurosky

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W Social, Public Institutions and the Theater of European Digital Sovereignty

By Elena Rossini

European public institutions are betting big on digital sovereignty and open source software. And yet they recently moved their Bluesky accounts to W Social, a private, for profit network owned by Swedish entrepreneurs that has quietly gone closed-source....

The Untold Story About W Social: Unconventional Beginnings, Strategic Pitches and Conflicting Signals

By Elena Rossini

A deep dive into the origin story of W Social, an analysis of the strategic arguments they have been using to appeal to government officials, media companies and advertisers... and the discussion of conflicting signals they have been sending...