W Social has been experiencing major technical problems for over a week: it is effectively a ghost town, filled with thousands of new accounts that cannot use the platform....

W Social's tagline is "Trust Your Feed" but the company's landing page displays inflated engagement metrics - a misrepresentation that contradicts its own promise....

European public institutions are betting big on digital sovereignty and open source software. And yet they recently moved their Bluesky accounts to W Social, a private, for profit network owned by Swedish entrepreneurs that has quietly gone closed-source....

A deep dive into the origin story of W Social, an analysis of the strategic arguments they have been using to appeal to government officials, media companies and advertisers... and the discussion of conflicting signals they have been sending...