Latest Articles

The Untold Story About W Social: Unconventional Beginnings, Strategic Pitches and Conflicting Signals

By Elena Rossini

A deep dive into the origin story of W Social, an analysis of the strategic arguments they have been using to appeal to government officials, media companies and advertisers... and the discussion of conflicting signals they have been sending...

Openness, transparency and reach: three reasons why public institutions should embrace the Fediverse

By Elena Rossini

An article making the case that the Fediverse is a fantastic communication platform for public institutions - because of its openness, transparency and reach....